Senior Marketing Manager
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Email:pmcplconsultant@gmail.com |cv@pmcpl.com
About Client: Manufacturing and Distribution of Cleaning Tools
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Position: Senior Marketing Manager
Location: Mumbai
Reporting To: Marketing Director, India
Reportees: 2
Criteria: MBA (Marketing) from Tier 1 institute with 10+Years of experience in Marketing / Product Management , ideally from FMCG non-food.(Added advantage if Sales experience of 2-3 years)
Skills:
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Knowledge in Product Marketing (product development, consumer insights, positioning, media planning, agency management)
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Knowledge of relevant software tools (MS Office etc.)
Specific Skills & Knowledge:
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Basic understanding of principles of a P&L statement and financial key figures (KPIs)
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Use and understanding of Kantar / Nielsen data and any relevant market analytics tools
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Brand Management, Category Management, and Project Management
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Competent in MS office tools – Excel and Powerpoint
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Strong business communication (written and oral) & presentation skills
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Leadership skills, ability to think and act holistic and critical
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Strong in interpersonal relationship management, working in cross-functional teams and matrix environments
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Team player, able to work in mixed teams across different functions
Desired Behaviour:
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Value for customer: Demonstrates understanding of the overall business & seeks ways to improve external and internal customer satisfaction
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Drive & Execution: Identifies what needs to be done and takes action before being asked in order to keep projects on track.
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Accountability: Takes full accountability for actions and results.
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Entrepreneurship: Considers the company's priorities when making decisions and analyzes the costs and benefits of various alternative solutions.
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Communication: Ensures that communication is effective, timely and understood.
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Innovation: Is open-minded and receptive to challenging the status quo or applies best practices Looks beyond to offer suggestions for improvement in overall organizational operations.
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Demonstrates Integrity & Winning Spirit.
Interactions(Internal & External):
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Sales Team
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R&D
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Product Supply / Controlling / Quality
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Regional Marketing
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Global Category Team
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External suppliers (Research, Advertising and Media agencies)
Key Result Areas:
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Category Turnover, growth & profitability
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Market share growth
Job Purpose: Responsible for development and execution of category growth plans. Ensure that the brand promise is maintained & that the brand stays true to its values & positioning.
Key Responsibilities:
1. Develop the annual business plan for the given product category; Manage the product portfolio (existing and new) including commercialization, market growth, profitability tracking and go-to-market plans
2. Implement product and pricing strategies in alignment with Regional / Global Marketing
3. Based on data analytics, understand consumer/shopper insights, competitive trends and key portfolio benefits to best position our branded products to serve consumers. Provide constant feedback to Regional and Global Teams; Track category, competition, consumer cleaning habits / trends in market and evaluate potential improvements to products in given category
4. Develop strong communication plan for driving awareness, consideration and conversion for category
5. Along with Media agency, develop and implement media plan (TV and Digital), following the communication strategy based on brand objectives
Additional Responsibilities:
1. Develop Customer selling stories and coordinate Customers line reviews to help drive top line sales, awareness, and trial of products for customer shelf sets
2. Manage the A&P budget of the assigned product category portfolio, ensuring no overspend and key promotions are well managed, providing a clear ROI on all monies spent
3. Track products P&L and product Gross Margin mix of given product category
4. Recommend go-to-market trade/shopper marketing elements including retailer product assortment, pricing, and merchandising (both, in-store and online)
5. Foster strong customer care support & best practices to maintain a high level of consumer satisfaction Live LEARN approach: Listen; Empathize; Apologize; Re act; Now
To apply for this job, send your resume on pmcplconsultant@gmail.com