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12 Dec

Assistant Manager-Marketing

By Admin

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Email:pmcplconsultant@gmail.com |cv@pmcpl.com

About Client: Manufacturing and Distribution of Cleaning Tools

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Position: Assistant Manager-Marketing(Product)

Location: Mumbai

Reporting To: Product Manager

Criteria: MBA(Marketing) with 3+ years of experience in Marketing/Product Management, ideally in FMCG non-food.

Skills:

  • Knowledge in Product Marketing (product development, consumer insights, positioning) 

  • Knowledge of the local Market, Consumer and Clients 

  • Ideally knowledge in Category Management, Shopper understanding and outlet management, Knowledge of relevant software tools (MS Office etc.)

Specific Skills & Knowledge:

  • Basic understanding of principles of a P&L statement and financial key figures (KPIs) 

  • Agency management (Creative, Media and Research) 

  • Adherence to the safety instructions and HSE policies

Desired Behaviour:

  • Value for customer: Demonstrates understanding of the overall business & seeks ways to improve external and internal customer satisfaction

  • Drive & Execution: Identifies what needs to be done and takes action before being asked in order to keep projects on track.

  • Accountability: Takes full accountability for actions and results.

  • Entrepreneurship: Considers the company's priorities when making decisions and analyzes the costs and benefits of various alternative solutions.

  • Communication: Ensures that communication is effective, timely and understood.

  • Innovation: Is open-minded and receptive to challenging the status quo or applies best practices Looks beyond to offer suggestions for improvement in overall organizational operations.

  • Demonstrates Integrity & Winning Spirit. 

Interactions(Internal & External):

  • Sales Team

  • R&D

  • Product Supply/ Controlling/ Quality

  • External suppliers

Job Purpose: 

Responsible for the effective execution of development plans made by each product manager. Ensure that the brand promise is maintained & that the brand stays true to its values & positioning.

Key Result Areas: 

  • Category Turnover, growth & profitability

  • Market share growth 

Key Responsibilities:

  • Execute annual business plan for the given product category.

  • Design suitable marketing activities budget in the given marketing budget at optimal pay-out 

  • Monitor and analyse the category development plan on a continuous basis and come up with corrective actions considering the present market scenario.

  • Support new product launches, maximizing international synergies.

  • Agency management – Creative, Media and Research. 

Additional Responsibilities:

  • Research extensively from primary and secondary sources about the product being handled in order to be able to provide real time and useful information to the Product Manager.

  • Identify opportunities for increased sales and profit, short and long term. Implement effective support plans.

To apply for this job, send your resume on pmcplconsultant@gmail.com