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29 Nov

Junior Marketing Manager-Digital

By Admin

About Client – Manufacturer and Distributor of Home and Cleaning Solutions

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Position : Junior Marketing Manager- Digital
Location: Mumbai

Reporting To: Marketing Manager

Criteria :

  • MBA( Marketing) with 3 years experience in Digital Marketing, media , SEO management ( preferably in FMCG D2C brands)

  • Good Technical knowledge of relevant Digital tools for analytics & data management.

  • Social Media platform knowledge and experience

  • Experience supervising outside vendors and agencies.

  • Preferred copywriting, content, and video management capabilities.

Skills and Knowledge:

  • Consumer and customer centricity in the DNA

  • Experience identifying target audiences and running digital campaigns,landing page content, user funnels and social media content.

  • Ability to think in brands, digital trends, and consumer experience.

  • Strong analytical and interpersonal skills

  • Strong communication skills

  • Coordination and project management skills

Interactions:
Internal:

  • Regional Marketing

  • E-commerce Global 

  • Brand, Digital and Comm Global 

  • Local Operations

 External: 

  • Advertising Agencies 

  • Digital Agencies 

Job Purpose: 

  • Build and Execute strategy to engage consumers across all touchpoints including ATL, BTL & Digital. Is the custodian for the company Brand  and ensure consistency in brand communication across all key touch points i.e. ATL, BTL, digital advertising, social media, website, email and e-commerce. 

  • In addition, Lead Social Media platforms management as well as SEO and Influencers strategies.

  • The role will promote the brand values, creative ideas and content strategy in the digital marketing and social media channels in order to support the company business goals and strong growth plans.

Key Responsibilities:

  • Support the Marketing Manager to develop and implement PAID Digital awareness and communication strategy based on brand objectives.

  • Orchestrate the Digital customer journey (PAID, OWNED, SHARED, EARNED) from planning to rollout in relevant channels of the Digital funnel until conversion to deliver against KPI's.

  • Track all media platforms, search platforms (Google, Youtube, Amazon) and campaign analytics from our brand and competition for agile improvement and adaptations of future campaigns ensuring KPI’s are met and ROI is achieved needs to be included

  • Own the OWNED channels (for your area of responsibility), develop SEO strategy and constantly maintain and upgrade the website/shop content in order to create unique user experience and optimize sales.

  • Develop Customer selling stories (both national and account specific) and coordinate Customers line reviews to help drive top line sales, awareness, and trial of products for customer shelf sets for e-commerce

Additional Responsibilities:

  • Develop and implement Paid Social content communication and influencers strategies.

  • Provide direction on messaging and tone when corresponding with consumers via email, phone, and social media to ensure a consistent brand voice across all touchpoints

  • Lead macro and micro influencers strategy

  • Identify trends and insights in Digital Brand Management and develop concepts and proposals such as how to optimize relevance, brand fit and overall performance.

  • Build and lead the agency teams (from creative digital agency, central SEO agency, to media agencies), as well as develop and implement local guidelines.

To apply for this job, send your resume on pmcplconsultant@gmail.com