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Regional Trade Marketing Executive

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Email:pmcplconsultant@gmail.com |cv@pmcpl.com

About Client- Manufacturing and Distribution of Cleaning Tools

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Position: Regional Trade Marketing Executive

Location: Mumbai

Reporting To: Trade Marketing Manager

Criteria: Any Graduate (BBA/MBA(Marketing) preferred) with 2+ years of experience in trade marketing activities from FMCG non-food industry.

Specific skills and knowledge:

  • Basic understanding of principles of a P&L statement.

  • Knowledge in Vendor Management

  • Knowledge of the local Markets and trades

  • Excellent knowledge MS Office.

  • Knowledge of various types of fabrications, printing materials and technologies.

Job Purpose: Responsible for the effective execution of the marketing collaterals and displays in order to generate tertiary sales/offtakes.

Desired Behaviour:

  • Drive & Execution: Identifies what needs to be done and takes action before being asked in order to keep projects on track.

  • Accountability: Takes full accountability for actions and results.

  • Value for customer: Demonstrates understanding of the overall business & seeks ways to improve external and internal customer satisfaction

  • Entrepreneurship: Considers the company's priorities when making decisions and analyzes solutions.

  • Communication: Ensures that communication is effective, timely and understood. Innovation: Is open-minded and receptive to challenging the status quo or applies best practices

  • Demonstrates Integrity & Winning Spirit.

Interactions (Internal &External):

  • Product Managers

  • Local Sales Team

  • Warehouse

  • External Vendors

  • Adherence to the safety instructions and HSE policies

Key Result Areas:

  • Execute Displays and Merchandising.

  • Tracking of products offtakes.

Key Responsibilities:

  • Assist the Trade Marketing Manager in planning yearly trade marketing plans.

  • Executing the trade marketing plan across the country.

  • Liaison with vendors in creation and delivery of marketing materials.

  • Reporting on data and industry trends relating to trade categories.

  • Coordinating with the sales team & collecting sales Data before & after any trade activities.

Additional Responsibilities:

  • Identify opportunities for branding to increase brand awareness.

  • Should be able to map the competitor’s activities 

To apply for this job, send your resume on pmcplconsultant@gmail.com