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A word is a word, and a picture is worth a thousand but a brand is worth a million. Branding is an emotional connection, make it a priority.

“ Branding is an emotional connection, make it a priority.”

The above quote by Beth Rudai tells how important branding your company is. Every employer is aware of the fact how important the emotional connection is and employer randing creates that connection. Therefore make your recruits and new employees fall in love with your brand and you will be amazed to see the results.

An employer brand is the company’s reputation in the job market, one needs to make the company a desirable place for its employees to work. As a fact, every company or a firm must encompass their purpose and aim clearly so their recruits are connected and know what they are working at. The general public is attracted to a good company, they filter their choice through how attractive the company culture seems.

For an instance a company does an outstanding job developing and creating a strong and efficient brand, this will easily persuade people to work for that particular organization.

When a recruiter questions an employee at your firm, “How do they like working there?” The employee isn't going to answer saying things like the goods you produce are amazing. Instead, the employee is going to focus on your company’s work culture, values, and brand image.

Importance of Employer Branding

Ever since businesses have risen to the level of competition and there is reputation at stake, brand image and branding have played a crucial role in attracting top candidates from the job market.

Here are a few facts that make employer branding such an important factor;

A company needs it to persuade a top-notch talent pool and retain employees

A successful entrepreneur will make sure their employees are content with the organization and do not have plans to move. Concerning the new applicants, most of them will review the company they apply for on social media platforms like Linkedin and Instagram. Twitter. This plays a vital role in deciding if they want to join your firm or not.

Enhanced Talent Acquisition

Every organization wants to recruit the best of the talent in the job market, to be able to do this they will require strong employer branding. One which will draw candidates straight into recruitment. This will also help the HR department save loads of time in seeking the best match in turn this will save the organization a lot of funds.

Improved Employee Engagement and lessened employee Turnover

A strong employer brand makes sure your organization is successful in attaining massive employee engagement in turn receiving lessened turnover. With an amazing branding strategy, less number of employees would prefer to leave the organization. Having a company culture that reflects the company in a good light will without doubt attract the best candidates out there.

Financial betterment

Recruiting the best applicant has become an expensive task. Companies with extraordinary branding do not have to put themselves through the hustle of advertising, marketing, or campaigns, which requires a hefty sum of money. A company with a remarkable brand image talks for itself and pulls candidates on its own without the extra investment of money and effort.

This process of creating a brand image is not a one-time thing. It is a pipeline procedure that requires constant effort and ideas. However, once you have created a successful brand image your company is good to go.

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Pooja Mahabadi - A Journalism pursuant—a delirious, zealous, and passionate content writer.

 #employerbranding #candidateexperience #recruitment #evolution #pmcpl #pioneermanagementconsultantpvtltd

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